I build websites that actually do something - not just sit there.
Every site I build has a piece of real, interactive logic built into the page itself - a live calculator, a matching tool, a status that updates in real time - shaped around what that specific business actually needs.
Logic built into the page, not bolted on after
Every project starts with one question: what's the one interaction that would actually move a visitor to act? Then that gets built directly into the front end - not hidden behind a form and a "we'll get back to you."
Live calculators & configurators
Interactive tools that turn a vague enquiry into a real, itemized estimate - right there on the page, before anyone picks up the phone.
Personalization that responds instantly
Pages that reshape themselves - layout, content, recommendations - based on what a visitor actually chooses.
Real-time status, built in
Availability, pricing, or risk that updates live on the page instead of a static number that's already out of date.
Simple, on purpose
Built and running, plus a few in progress
One live client project, plus four demo concept sites built to show range across different business types - each with its own AI-powered feature baked into the front end.
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Have a business that needs a website that actually does something?
Tell me what you're working with and what's not working about it now. I'll reply with a straight answer, not a sales pitch.